Simplify and automate your marketing to make sure it continues to support your business when you are too busy to work on it. Here is eight areas we recommend working on for your business.

Branding

It takes 5-7 impressions for a customer to start building brand awareness.

Your brand has 7 seconds to make a first impression.

55% of recognition is made because of visual elements such as your logo or brand colours.

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Create a Loyalty Card

82% of companies agree that retention is cheaper than acquisition.

75% of consumers say they favor companies that offer rewards.

65% of a company’s business comes from existing customers.

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Google Business Profile

90% of people read reviews before purchasing.

97% of users primarily learn about local businesses online.

64% of consumers have used Google Business Profiles to find contact information.

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Social Media

Reason for using social
media for business:

 1. Promotion – 33%
2. Customer awareness and exposure – 28%
3. Connecting/interacting with customers – 19%
4. Generating sales – 17%

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Local Sponsorship

Reasons to sponsor a local event:
1. Increase brand visibility
2. Build a positive brand image
3. Provides great social media content

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Newspaper Advertising

Reasons to advertise in your local newspaper:
1. Increases brand visibility
2. Builds credibility in the community
3. Reaches different audiences

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Business Awards

Reasons to enter your local business awards:
1. Winning increases credibility and endorses the excellence of your business.
2. Lifts employee motivation and attracts high level talent.
3. Provides free marketing and PR.

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