Your Brand is the identity of your business, it takes 6-7 impressions of a brand message for your customers remember it. To achieve this, it’s important that you publish consistently across all marketing channels with a strong key message for ultimate recognition.
Your logo is the graphical identity of your business and it is essential that it is applied consistently. There are many ways to get a logo for your business, we recommend sourcing a professional graphic designer to design a logo. This can be a costly task however it is the key to successfully branding your business.
There are a number of options for obtaining a logo including hiring a local graphic designer to crowd sourcing or purchasing a pre-made design. We recommend you have a good idea of what you want prior engaging a professional.
Your business name is part of your brand, it is what your customers know your shop as and reflects what you do. It should be incorporated in your logo and appear on all of your marketing channels.
Your contact details are your phone number and address. They aren’t part of your logo or business name but should be included on your social media, business card, website, packaging, vehicles, signage, and brochures.
Branding should be applied to:
- Business cards
- Social media