Loyalty cards have been around for a long time. Traditionally they were a small card that the customer carried around in their wallet, however, these days they are more commonly a digital record that is attached to a database at your point of sale and provides you with more information about your customer. Regardless of the method you choose you will need to have a plan as to what discount/reward your customer will receive after their multiple purchases.

There are a number of pros and cons for both program styles, we’ve summarised them below:

Digital Loyalty App

Pros

  • Customers don’t carry a physical card, therefore they can’t lose it
  • You can gather customer data that is useful for marketing
  • It’s convenient for both parties
  • The app can usually send out SMS messages or enable other communication with customers

Cons

  • There is usually an ongoing cost
  • The setup is more complex
  • You will need a digital device of some sort to register the purchases
  • The customer usually needs to download an app to participate

Traditional Loyalty Card

Pros

  • Simple set up process
  • Low cost set up
  • Can be used as a business card as well
  • Serves as a brand reminder every time the customer opens their wallet and sees it.

Cons

  • Staff need to remind customers about the program
  • Customers can lose the card
  • There is cost for printing the cards
  • Lack of ability to collect customer data.

Follow these five steps to set up a traditional style loyalty card for your bakery business. 

  1. Choose your discount/reward.
    • Buy 10 get 1 free (Artwork)
    • Get a stamp for every $10 spent and receive 10% off your 10th purchase. (Artwork)
  2. Use the artwork above to print your cards or design your own, below are two low cost business card printers.
  3. Give your customers the card.
  4. Remind customers on social media, in-store, and at your point of sale.
  5. Reward the customer.

We’ve listed a few digital apps below

Once you have set up your program you will need to promote it to your customers and remind them at your point of sale.