Google Business Profile (GBP) is the essential digital platform for all small businesses in todays market. The interface is easy to use while the list of marketing benefits provide a solid digital foundation for any small business.

Why do I need a Google Business Profile?

Google maintains 70% of search engine market share and 85% of mobile search is done using the platform. This means that Google is the number one search engine in the world. Basically, it will make it easier for consumers to find you on their device or computer. 

What does a GBP profile do?

A GBP profile helps your business to show up when customers are searching for businesses, products, or services like yours on Google Search and Google Maps. It also allows you to publish updates about your business and share essential details like location, business hours, website, phone number, and more.

Does this profile replace my website and other social media profiles?

No, a GBP supports your website by driving more traffic to it and increasing searchability. A GBP also enables you to manage how your business appears on Google.

What are the features of GBP?

Search visibility: GBP allows you to manage how your business appears on Google Search and Google Maps.

Business information: enables easy access to information about your business, such as business hours, contact details, and location, when customers search online.

Engagement: Allows your customers to leave a review of your business, ask a question, make an appointment, and send a message directly to you. It is recommended that you install the app on your smartphone so you can respond to customer engagement in a timely manner.

Publish posts: Similar to Facebook you can publish posts on your GBP. These posts are shown to people who search for your business. Posts are indexable and will show up in search results. 

Analytics: GBP will show you how your customers are interacting with your business on Google. The dashboard shows how many people clicked on the website, direction, email, and call buttons. You can also see how many people have found your business, what device they are using, and much more.

What do I need to make a profile?

All you need is a Google account.

Is it really free?

Yes, there is no charge for a Google Business Profile.